Search Engine Optimisation

There are two main methods of Search Engine Optimisation (SEO), on page and off page SEO.

On page search engine optimisation is ensuring that your content on each page is structured in a way that optimises that page for your chosen key words. This includes entering your key words in your Article Title, Article Headings, Article Paragraph content and Menu Alias. Having your keyword(s) repeated in these areas on each page will have you well on your way to optimising your page for your chosen key words. While not as important for ranking, it is advisable that you also add your key words and a description in the meta data section of each article.

Off page search engine optimisation is achieved in many ways, including obtaining backlinks to your website, adding your website to free and paid directories, getting your business involved in online forums and social networking websites and adding content that links back to your website on You Tube, Slideshare and other such multimedia websites.

Register on Google Local Business Centre

Through registering with Google Local Business Centre, you can get a listing like the following:

1. Go to www.google.com/local/add
2. If you have a Google account (gmail, etc) you can log in. If not, go to the Sign up section and quickly create an account (takes less than 5 minutes). Then sign in to Google Business Centre.



3. Click the Add new business button.
4. Fill in your details on the next few pages.
5. Ensure your map location marker is correct.
6. Once you have submitted your business online you will need to verify it. A mobile phone number is
   usually the quickest form of validation.

Obtain Back Links to Your Site

Try and obtain links to your website from other websites. You might offer a service that compliments the service of another business, and therefore can get a link back to your website. Search engines such as Google will look at the number of links to your website. This is a big factor when ranking the quality of your information, as they assume that the more sites that link to you means the better quality of your content.

List Your Website on Free/Paid Directories

How often when searching Google for a product, service or business do you get a list of directories or business listing sites? Most of these listings are free, so why not list your business and website on them to shoot your way to the top of search results!Post Workshop - Where To From Here?

Start by typing the following phrases into Google: (free business listing, free business listing Australia, free business listing your area, business directory, free business directory) and create listings for your business. You will be amazed at the number of results that can come from these free/cheap business listings. Following are the addresses of a few of these sites. List on as many as you want, it can’t hurt to get your name out there.

• www.localbusinessguide.com.au
• www.enterprisesearch.com.au/free-search-engine-listing/index.php
• www.hotfrog.com.au
• www.aussielocal.com.au
• www.webfind.com.au/
• www.aussiepages.com.au
• http://www.easybiz.com.au/
• www.aussieweb.com.au
• www.ozbizlinks.com